Your real estate outdoor marketing efforts just got better.
Leads, prospects, potential buyers and renters. They’re the lifeblood of any real estate agency or property management company. And while digital advertising on social media platforms has increased in popularity, few alternatives surpass the sheer reach or brand-promoting power of curbside real estate signage.
Whether you need a few, elegantly designed post and panel signs, or large-order, plastic lawn signs that number in the thousands, Image360 Rochester will find a tailor-made solution to your real estate advertising plan. Almost any type of sign has the ability to be repurposed as a real estate display or advertisement, but here are a few of the most popular choices in this highly competitive industry.
The major types of real estate signage:
- Post-and-panel real estate signs
Post-and-panel signs consist of a message panel flanked on both sides by two posts. They can be constructed out of a wide variety of materials, including Alumalite™, foam-core, hard plastic, aluminum, wood, and other metals.
Affordable yet regal, post-and-panel signs are great for identifying developments and commercial offices, as well as advertising for-lease and for-sale properties. The simplicity of their “sandwiched” design allows for lightning-fast fabrication and installation in relation to other signage options.
Feeling creative? Many real estate agents and businesses align two post-and-panel signs in a V-shaped formation, for additional dimensionality and impact. Lighting can also enhance the roadside visibility of your signs at night. Combine these two strategies for maximum effect.
- A-frame real estate signs
Defined by their distinctive capital “A” shape, A-frame real estate signs (also known as sandwich board signs) are the ultimate in collapsible signage. If you need an interchangeable messaging board that can be easily hauled away or stored every night, a-frame signs should be your go-to for directing pedestrian traffic into your open house or leasing office.
Though renowned in the restaurant industry, a-frame signs can be successfully applied to many real estate applications, including informational, wayfinding, and sales purposes. Some popular sign messages include “Open House Today,” “2 and 3 Bedrooms Available,” and “Sales and Leasing Office,” though Image360 can print custom messaging that can be swapped on the fly.
Installation is as easy as unfolding your sign, unlike other real estate signage which requires soft ground beneath. A convenient carrying handle sits atop of the frame, so you can carry multiple signs at the same time.
- Vehicle graphics and magnets
Maybe vehicle wraps and decals aren’t the first thing realtors consider when they think of real estate signage, but perhaps they should be. After all, a full car wrap can garner up to 70,000 impressions a day, making it one of the most economic ways to advertise your properties on the market.
Chances are, as a real estate agent, you’re already on the move. Inspecting homes, scheduling showings, hosting open house, attending closings – these activities can occupy so much time that you may not have the opportunity to even think about advertising. So, why not kill two birds with one stone by transforming your vehicle into a rolling billboard with your contact information?
Flexible options are available for any budget. Often, partial vehicle wraps, which only cover a limited your car or van, can be just as effective as full wraps if they’re designed imaginatively. And for those looking to spend less than a thousand dollars, car-side magnets are a great way to get your name and contact information out there.
- Real estate yard signs
Why not go for gusto? Blanketing an entire neighborhood or block with real estate yard signs can ramp up your walk-ins and phone calls. Often associated with political campaigns, lawn signs are a proven and traditional method of raising top-of-the-mind awareness and promoting familiarity.
Most yard signs are constructed out of corrugated plastic for a professional luster and an extended, weather-resistant longevity. Also referred to as Coroplast signage, these poster boards can last up to two years with the proper maintenance and placement.
Mounting a real estate yard sign is as straightforward as planting thin stakes, typically made of plastic, wood, or heavy-gauge wire, into the ground. Feel free to experiment with placement, since repositioning this type of signage takes less than a minute, and transportation doesn’t venture much outside of puling up the stakes and throwing the signs in the back seat.
- Real estate sign posts
Single-arm real estate sign posts stand tall and conspicuous amongst the chaotic display of road signage that motorists pass each day. Their upside-down L shape allows for a swinging sign panel to hang against the wind, creating motion-based visual stimuli which is sure to draw attention.
Sign posts are tough. Typically constructed of PVC or aluminum, they’ll weather harsh climates and sudden storms.
What are real estate frames?
Every sign needs a frame. Real estate sign frames hold panels which are either clipped in or bolted on. These panels hold your custom messaging, graphics, and contact information. Like the signs that they hold, they come in a wide plethora of styles and shapes.
Popular Real Estate Sign Frames:
- Banjo real estate frames
- Double-rider real estate frames
- Plastic real estate frames
- Slide-in real estate frames
- Step real estate frames
- Vertical slide-in real estate frames
Ready to take the next step with real estate signs?
Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business. You can count on Image360 Rochester for measurement, design concepts and permitting (when required) as well as mounting or installation. Every location is a local source for custom graphics, signage and displays. Second-to-none in delivery time and quality signs, at Image360 Rochester, we take real estate signage seriously.
Proudly serving Rochester, Brighton, Irondequoit, Pittsford, Fairport, Webster, Henrietta, Mendon, West Gate, Greece and Monroe County.
Other Resources:
- When Creating a New Sign, Be Sure to Hire a Pro who Knows your City’s Codes
- How to Attract New Customers with Outdoor Signs
Providing Real Estate to Rochester, New York
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